On March 2, Wendy’s finally launched its highly anticipated breakfast menu nationwide. Then, two weeks later, the morning commute basically collapsed because of lockdown measures encouraging people to work from home. Wendy’s breakfast should’ve flopped because of this. It didn’t.
Click here to read the story at cnn.com.
Questions for Classroom Discussion
- What is competition?
- What is direct competition? What is indirect competition?
- Who do you think represents Wendy’s direct competition in the breakfast category?
- Based on information from this story, how did the pandemic impact the launch of Wendy’s breakfast menu?
- What is product differentiation? How did Wendy’s differentiate its breakfast menu from that of some of its primary competitors? How might that have helped it to find success?