The price of a Wendy’s Frosty could soon fluctuatethroughout the day as the chain looks to introduce Uber-like surge pricing on its menu.
Click here to read the story at cnn.com.
Discussion Questions:
- What is price?
- Why do you think it is such an important function of marketing?
- What factors might influence price?
- What is “surge” pricing?
- According to this story, is dynamic pricing different from surge pricing?
- How do you think surge pricing impacts you as a consumer?
- Why would Wendy’s be interested in the implementation of surge pricing?
- This news story also suggests Wendy’s will test AI-enabled menu changes and suggestive selling. What does that mean?
- Why would those features be of interest to Wendy’s?
- What are industry trends?
- What are two examples of industries where surge pricing is frequently used, based on information from this news story?
- If Wendy’s launches a form of surge pricing, do you think its competitors would follow suit? Why or why not?