Renovations plus vacations plus staycations equals “Renocations,” according to Ikea, which kicked off is “Ikea Renocations” campaign on Pinterest this week.
Click here to read the story at adweek.com.
Discussion Questions:
- What is a target market?
- Why is it important for brands like Ikea to understand their target market?
- Who might represent Ikea’s target market for this campaign?
- Describe the concept of a ‘”Renocation” (based on information from this news story).
- Why would Ikea be interested in creating the “Renocation” concept?
- Why do you think Ikea chose to launch the “Renocation” campaign on Pinterest rather than another social media platform like Instagram or Snapchat?