Renovations plus vacations plus staycations equals “Renocations,” according to Ikea, which kicked off is “Ikea Renocations” campaign on Pinterest this week.
Click here to read the story at adweek.com.
- What is a target market?
- Why is it important for brands like Ikea to understand their target market?
- Who might represent Ikea’s target market for this campaign?
- Describe the concept of a ‘”Renocation” (based on information from this news story).
- Why would Ikea be interested in creating the “Renocation” concept?
- Why do you think Ikea chose to launch the “Renocation” campaign on Pinterest rather than another social media platform like Instagram or Snapchat?