Marketing Currents - Business and Marketing Current Events

What Is a ‘Renocation?’ Ikea and Pinterest Explain

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Renovations plus vacations plus staycations equals “Renocations,” according to Ikea, which kicked off is “Ikea Renocations” campaign on Pinterest this week.

Click here to read the story at adweek.com.

Discussion Questions:

  1. What is a target market?
  2. Why is it important for brands like Ikea to understand their target market?
  3. Who might represent Ikea’s target market for this campaign?
  4. Describe the concept of a ‘”Renocation” (based on information from this news story).
  5. Why would Ikea be interested in creating the “Renocation” concept?
  6. Why do you think Ikea chose to launch the “Renocation” campaign on Pinterest rather than another social media platform like Instagram or Snapchat?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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