White Castle has long been a late-night hot spot, the last stop after a fun night, the place to gather for nocturnal cravings.
Click here to read the story at prnewswire.com.
- What is positioning?
- Why is positioning an important marketing concept?
- How might this story represent an example of positioning?
- How would you describe White Castle’s positioning strategy?
- What is merchandising?
- What are industry trends?
- Why do you think so many brands are launching merchandise collections?
- How might that represent an example of an industry trend?