Marketing Currents - Business and Marketing Current Events

Whole Foods, Costco, Trader Joe’s Lead ‘The 6-Foot Economy’ (MC)


With 61% of Americans admitting they are still apprehensive about returning to physical supermarkets, a new study from Ipsos ranks Whole Foods Market, Costco and Trader Joe’s as the safest, cleanest options. 

With the launch of the Consumer Health & Safety Index, Ipsos intends to track consumer perception about what makes stores safe, as well as using mystery shoppers to determine how well stores are delivering on those attributes.

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Discussion Questions:

  1. What is a ‘six foot economy’ as described in this news story?
  2. Why do you think Trader Joe’s, Costco and Whole Foods are at the forefront of the new six foot economy?
  3. What can other companies do to gain customer trust in a six foot economy?
  4. What do you think might happen to companies that aren’t observing or adapting to a six foot economy? Why?
Chris Lindauer
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.