Marketing Currents - Business and Marketing Current Events

Why Amazon’s three biggest deals ever were for a grocery chain, movie studio, and health care provider

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Amazon still makes most of its revenue from orders placed through its online stores, and most of its profit from its cloud computing arm. Both of those businesses were built almost entirely in house.

Click here to read the story at cnbc.com.

Discussion Questions:

  1. What is an acquisition?
  2. Why do companies like Amazon acquire other businesses?
  3. What do these acquisitions tell you about Amazon’s long-term business and marketing plan?
  4. What is innovation?
  5. What are the different types of innovation?
  6. What is business model innovation?
  7. How might this story represent an example of business model innovation?
  8. What is a market disruption?
  9. How might Amazon’s entrance into grocery, film and health care impact those markets?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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