IHOP has been offering pancakes and other breakfast favorites since the restaurant chain opened back in 1958, and that has never changed.
Click here to read the story at tastingtable.com.
Discussion Questions:
- How do you think the pandemic impacted the restaurant business?
- How did the pandemic impact decisions made at IHOP?
- What is a loyalty program?
- Why do restaurants launch loyalty programs?
- According to this news story, IHOP’s loyalty program has seen a makeover. What is new or different about the program?
- How do you think advertising and marketing can help a business or brand to communicate information to consumers?
- What is a NFT?
- Based on what you learned in this story, how did IHOP announce their NFT on social media?
- Why do you think they used social media for the announcement?
- What is different about IHOP’s “NFT” compared to what most consider a NFT to be?
- What is positioning?
- Why do you think IHOP is introducing a new menu?
- How might some of the new menu items demonstrate an example of positioning?
- How will IHOP’s NFT generate publicity for the company’s new menu?