“There’s a reason why it’s such a company priority,” said Alex Bodman, Spotify’s global vp of creative. “We don’t just see an increased user base day on day. We also see a lot of people coming back to the platform.” (Bodman declined to offer further details around growth and usage.)
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Discussion Questions:
- What is Spotify Wrapped?
- Do you personally have any exposure to Spotify Wrapped?
- How do you think Wrapped represents a marketing strategy for Spotify?
- What is consumer engagement?
- How might Spotify Wrapped help to elevate levels of consumer engagement?
- What is consumer data?
- Why is it valuable to businesses and brands?
- How might Wrapped help Spotify to gather data about their customers?
- What role does social media play in Spotify’s annual Wrapped campaign?
- What is a target market?
- What are demographics?
- What is the metaverse?
- What is Roblox?
- Why do you think Spotify took Wrapped to Roblox?
- What demographic is Spotify targeting by taking Wrapped to Roblox?