It’s been three years since COVID-19 arrived in the United States, which means it’s also been three years since the travel industry began looking forward to a “return to normal.”
Click here to read the story at morningconsult.com.
Discussion Questions:
- What is a travel brand?
- How did COVID-19 impact the hospitality and tourism industry?
- What do you think the author of this story means by referencing a “Pre-Pandemic Playbook” in the headline?
- Why does the author think travel brands should ditch the pre-pandemic playbook?
- What is a marketing plan?
- Why are marketing plans important to businesses?
- How might a travel brand’s marketing plan look differently now than it did during the pandemic?
- What is market research?
- What is consumer behavior?
- How might market research help a business or brand to make decisions relating to a marketing plan?
- Specifically, what is one example of what market research suggests about consumer behavior as it relates to hospitality and tourism?
- How might a travel brand use that information to shape its marketing strategy?