Pepsi has debuted a virtual quick service restaurant concept that seeks to pair the brand’s colas with a variety of complementary foods, such as burgers, chicken sandwiches and ribs.
Click here to read the story at retailwire.com.
- What is a quick service restaurant?
- What is distribution?
- Why do you think quick service restaurants are important to Pepsi?
- Why is Pepsi introducing a virtual quick service restaurant? According to the story, what is the name of the restaurant?
- What are sales?
- Why are sales important to Pepsi?
- How might the virtual restaurant concept help to drive sales of Pepsi products?
- Why do you think Pepsi only opened the the virtual restaurants in a few select locations?
- How do you think they determined those locations and why?
- Would you personally ever visit a virtual Pepsi restaurant location? Why or why not?