Wingstop’s Ranch is So Good, Fans Want to Take a Bath in it (And Now They Can)

Fans claim that Wingstop’s ranch is so good, they’d bathe in it. 

Click here to read the story at prnewswire.com.

Discussion Questions:

1. What is publicity?
2. How do brands benefit from publicity?
3. How do you think businesses and brands can generate publicity?
4. It has been said that there is no such thing as “bad” publicity. Do you agree with that statement? Why or why not?
5. What is a marketing stunt?
6. How do marketing stunts help a business or brand to generate publicity?
7. Based on what you learned from this story, describe this marketing stunt from Wingstop.
8. How might Wingstop benefit from the publicity generated by this marketing stunt?
9. What is promotion?
10. Why do you think “holidays” like “National Ranch Day” exist?
11. What is co-branding?
12. How might a collaboration like this one between Wing Stop and Bluff City Soaps represent co-branding?
13. Why do you think the two brands partnered for a “National Ranch Day” promotion?
14. What is digital marketing?
15. Why is digital marketing important to Wingstop?
16. How might this promotion represent an example of digital marketing?