Marketing Currents - Business and Marketing Current Events

Mattel made action-figure replicas of doctors, nurses, grocery store workers, and delivery drivers — and it’s donating proceeds from sales of the toys to frontline workers (MC)


The toy giant Mattel is launching a collection of Fisher-Price action figures to celebrate the “everyday heroes” on the front lines of the coronavirus pandemic, including medical workers, grocery store employees, and delivery drivers, the company said Wednesday.  

The collection includes 16 action figures, as well as five Little People characters, including a doctor, nurse, emergency medical technician, delivery driver, and grocery store worker.

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Discussion Questions:

  1. Why do you think Mattel is launching this new line of action figure toys?
  2. Why do you think the company is donating the proceeds from sales of the new toys?
  3. Where is Mattel donating the proceeds? How will that help during this health crisis?
  4. What is pricing and why is it an important function of marketing?
  5. According to this story, how much will the new action figures cost? Do you think that is a good price point where consumers will purchase the toys? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.