With 61% of Americans admitting they are still apprehensive about returning to physical supermarkets, a new study from Ipsos ranks Whole Foods Market, Costco and Trader Joe’s as the safest, cleanest options.
With the launch of the Consumer Health & Safety Index, Ipsos intends to track consumer perception about what makes stores safe, as well as using mystery shoppers to determine how well stores are delivering on those attributes.
Click here to read the story at mediapost.com.
Discussion Questions:
- What is a ‘six foot economy’ as described in this news story?
- Why do you think Trader Joe’s, Costco and Whole Foods are at the forefront of the new six foot economy?
- What can other companies do to gain customer trust in a six foot economy?
- What do you think might happen to companies that aren’t observing or adapting to a six foot economy? Why?