Marketing Currents - Business and Marketing Current Events

Zoom’s founder on how it beat the competition (MC)

Startup stories are usually told in one of two ways. The first: an entrepreneur is struck by sudden inspiration. There’s a montage of the founder scribbling ideas on a whiteboard and shaking hands with investors, and then boom—the founder stands triumphantly with confetti falling around them at Nasdaq. The second: a struggling entrepreneur eats Ramen noodles in their garage, works long and tedious hours, makes awful hires and questionable decisions, until ultimately, the company crashes and burns.

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Discussion Questions:

  1. What is competition?
  2. What is the difference between direct and indirect competition?
  3. What is an example of one of Zoom’s direct competitors? Indirect?
  4. What is competitive advantage? How do you think Zoom gained a competitive advantage?
  5. According to information from this story, how did Zoom beat the competition?
Chris Lindauer

Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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