Marketing Currents - Business and Marketing Current Events

Pepsi has a new Peeps soda but it’s only available through a contest on Twitter and Instagram


Peeps-flavored Pepsi cola has sprung for spring. 

Pepsi partnered with the marshmallow brand to launch the limited-edition PEPSI x PEEPS beverage. The new Peeps soda is only available via sweepstakes. 

The cola comes in 7.5-ounce mini cans in colors yellow, pink and blue.

Click here to read the story at

Discussion Questions:

  1. What is seasonal marketing?
  2. Why do you think brands plan marketing campaigns around seasons of the year?
  3. Do you think all brands implement seasonal marketing strategies? Why or why not?
  4. Based on information from this news story, describe Pepsi’s spring-themed promotion.
  5. What type of promotion is a sweepstakes?
  6. What type of promotion is a limited-edition offering?
  7. How do brands benefit from sweepstakes promotions and limited-edition products?
  8. Why do you think this is a limited-edition flavor?
  9. Why do you think the new flavor is only available through a sweepstakes?
  10. What do you think Pepsi hopes to accomplish with this promotion?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.