Marketing Currents - Business and Marketing Current Events

Taco Bell’s Lover’s Pass offers 30 back to back days of free tacos for just $10


Taco Bell believes tacos don’t just deserve one day to be honored but rather a whole month.

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Discussion Questions:

  1. What is the marketing mix?
  2. What is promotion?
  3. Why is promotion important for a business like Taco Bell?
  4. What is “National Taco Day” and why do you think “holidays” like this exist?
  5. How doe these “holidays” provide businesses and brands with marketing opportunities?
  6. Describe Taco Bell’s “Taco Lover’s Pass” promotion, based on information from this story.
  7. What is digital marketing?
  8. How might the promotion represent an example of digital marketing?
  9. Why is it important to Taco Bell to encourage customers to use their app?
  10. What is brand loyalty?
  11. How might the promotion help Taco Bell to build brand loyalty?
  12. What new menu item is Taco Bell launching?
  13. How will the promotion help them to build awareness for the new menu item?
  14. Why is that important?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.