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Heinz website now takes 57 minutes to load – but there’s a reward for your patience

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Heinz, which is known for the slow-pouring nature of its ketchup, now has a website to match – the new load time is 57 minutes.

With barbecue season in the not-to-distant future, Heinz is inviting people to visit Heinz.com for a chance to win.

Click here to read the story at wreg.com.

Discussion Questions:

  1. Why would Heinz intentionally ask consumers to wait nearly an hour for their website to load?
  2. What is publicity?
  3. How might a stunt like this one from Heinz help the brand to generate publicity?
  4. What is seasonal marketing?
  5. How might this story represent an example of seasonal marketing?
  6. What is promotion?
  7. What type of promotion best describes “enter to win” contests like this one from Heinz?
  8. What do you think Heinz hopes to accomplish with this stunt?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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