McDonald’s taps into Twitch culture with ‘Friendsgaming’ promotion

McDonald’s USA LLC is giving gamers an alternative to Thanksgiving by teaming with the FaZe Clan, the game-focused media platform, to host a “Friendsgaming” day on Nov. 20.

Click here to read the story at nrn.com.

Discussion Questions:

1. What is promotion?
2. What are the different types of promotion?
3. How would you describe this promotion from McDonald’s?
4. What is a target market?
5. Who might McDonald’s be targeting with this promotion?
6. Why do you think McDonald’s wants to connect with this target audience?
7. According to this story, who did McDonald’s partner with for this promotion?
8. How might this partnership help McDonald’s to reach the desired target audience?
9. Why do you think they chose to tie the promotion to Thanksgiving?