Pizza Hut is getting in on the “girl math” social media trend by discounting a number of popular menu items and teaming with a well-known influencer.
Click here to read the story at themessenger.com.
Discussion Questions:
- What is the marketing mix?
- What is promotion?
- Why is promotion an important part of the marketing mix?
- What is the promotion mix?
- What factors influence decisions relating to the promotions mix?
- What is sales promotion?
- What are the different forms of sales promotion?
- Why are sales promotions important to restaurant brands like Pizza Hut?
- What are trends?
- How have trends on social media influenced this promotion from Pizza Hut?
- What is the “girl math” social media trend?
- How has Pizza Hut tried tapping into that trend with this promotion?
- What is influencer marketing?
- Why are influencers important to brands?
- How might this promotion represent an example of influencer marketing?