Marketing Currents - Business and Marketing Current Events

Stay in the Grinch’s Cave in Utah This Holiday Season for Less Than $20

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Vacation rental management platform Vacasa has teamed up with Dr. Seuss Enterprises to put together the ultimate holiday getaway “three thousand feet up, up the side of Mt. Crumpit.”

Click here to read the story at travelandleisure.com.

Discussion Questions:

  1. What is partnership?
  2. Describe this promotion from Vacasa and Dr. Seuss Enterprises.
  3. Who is Dr. Seuss Enterprises?
  4. How do you think Vacasa might benefit from this promotion?
  5. How might Dr. Seuss Enterprises might benefit?
  6. Why is it important for both parties to benefit for the partnership to be a success?
  7. What is pricing?
  8. Why do you think the Mt. Crumpit vacation rental is priced at less than $20?
  9. What do you think Vacasa hopes to accomplish with this promotion?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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