Marketing Currents - Business and Marketing Current Events

Visit Florida Embraces Marketing More Than Just Beaches and Disney


Early estimates suggest Florida is having a remarkable tourism recovery. 

Click here to read the story at

Discussion Questions:

  1. What is destination marketing?
  2. Why is tourism important to Florida?
  3. How did COVID-19 impact tourism?
  4. Why is destination marketing important to places like Florida where tourism is such an important part of the economy?
  5. Who is Visit Florida?
  6. What is advertising?
  7. Why is it important for Visit Florida to promote the message that Florida is more than just beaches and Disney?
  8. What is a tagline?
  9. What tagline is Visit Florida using in this campaign to communicate the message that Florida is more than just beaches and Disney?
  10. What are data analytics?
  11. Based on what you learned in this news story, how have data analytics helped to shape this campaign from Visit Florida?
  12. What is competition?
  13. How might represent competition to Visit Florida?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.