Marketing Currents - Business and Marketing Current Events

Want to launch a great startup? Be like Wordle. Here’s what the game gets right.


What is Wordle and how do you play? Wordle, now owned by the New York Times has five letters, six chances and zero clues. This is the game that is taking the internet by storm.

Click here to read the story at

Discussion Questions:

  1. What is entrepreneurship? What is a startup?
  2. What risks might be associated with a startup?
  3. Do you think all businesses have the same risk? Why or why not?
  4. Why do you think the New York Times bought Wordle?
  5. According to this story, less than 100 people were playing Wordle a few months ago. Now it is estimated that more than 2 million people are playing it. How do you think the game grew so quickly?
  6. According to the author of this story, Wordle does one thing, and one thing only, exceedingly well. What is it?
  7. What lessons can other entrepreneurs learn from Wordle?
  8. In your opinion, what is the key to Wordle’s success? Be prepared to discuss your opinion and share your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.