Marketing Currents - Business and Marketing Current Events

Will tourism rebound on Cape Cod in 2021? Local businesses hope vaccines will speed recovery


During a typical summer, Falmouth Museums on the Green, home to the Falmouth Historical Society, brims with visitors looking to sneak a peek inside its many historical homes, gather for weddings or explore its many exhibits.

But the COVID-19 pandemic changed all of that. The museums remained closed for 2020, moving their speaker series online.

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Discussion Questions:

  1. What is tourism?
  2. Why is tourism important to places like Cape Cod?
  3. How do you think the pandemic has impacted tourist areas?
  4. What types of businesses do you think are impacted most by a decline in tourism?
  5. According to this story, do businesses who rely on tourism have a reason to be optimistic? Why or why not?
  6. From a marketing perspective, what might Cape Cod do to attract more visitors next year? Be prepared to discuss your answers.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.