Competitive Edge - Sports & Entertainment Marketing News

PBR Bucks The Virus; Creates A Roadmap For Sport Return (CE)

PBR (Professional Bull Riders) was back in action last weekend in Oklahoma with a closed-to-fans, made-for-TV event produced by a skeleton crew, following a five-week Coronavirus-caused hiatus. 

No fans were in attendance, and social distancing, functional separation and other safety measures were in full force as the cowboys of the PBR laid a blueprint for a safe and responsible return for sports doing TV events.

Click here to read the story at

Discussion Questions:

  1. What is the PBR?
  2. What do you think a “made for TV” event is?
  3. Why do you think the PBR chose to host a “made for TV” event while the majority of country remains locked down during the health crisis?
  4. Given the circumstances, how difficult do you think it was for the PBR to pull off an event like this?
  5. How might the PBR’s event provide a roadmap for other sports and entertainment events who are considering reopening? Describe your answer in detail.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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