Competitive Edge - Sports & Entertainment Marketing News

Farewell to the $60 Video Game

Like a lot of video game sequels, Call of Duty 2 was bigger and better looking than its predecessor. The 2005 follow-up to Infinity Ward’s franchise-spawning 2003 first-person shooter expanded on the original’s formula in a few different ways. Regenerating health replaced a finite health bar, and a new icon indicated the positions of active grenades. The game got longer and less linear and featured new squad tactics, chatter, and improved enemy AI. And a tweaked graphics engine enabled then-fancy effects such as smoke grenades, sandstorms, and blizzards.

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Discussion Questions:

  1. What is pricing?
  2. Why do you think pricing is such an important function of marketing?
  3. Why do you think video game prices held a steady price at $60 for so long?
  4. According to this story, why might $60 price tags for video games be a thing of the past?
  5. In your opinion, is there a price point that would deter consumers from purchasing popular video games? Will a $70 price tag be too high? Be prepared to discuss your answers.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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