Competitive Edge - Sports & Entertainment Marketing News

New York Mets Embark on Branding Effort to Build Cred and Win Young Fans

It was a hot Tuesday evening in August, and thousands of loyal New York Mets fans poured into Citi Field to watch their team take on the highly ranked San Francisco Giants. The stadium in Queens brimmed with hope, despite the team’s recent losing streak.

The Mets lost that night, 8-zip.

Click here to read the story at

Discussion Questions:

  1. What is branding?
  2. Why is branding important in sports and entertainment?
  3. What is market segmentation?
  4. What are demographics?
  5. How does this news story demonstrate the concept of segmentation and demographics?
  6. Why do you think the Mets are trying to “build cred and win” young fans?
  7. Based on information from this story, what is one example of something the team is doing to connect with a younger audience?
  8. What is digital marketing?
  9. How can digital marketing and social media help the Mets to reach younger fans?
  10. If you were a marketing professional working in the Mets’ front office, what would you do to connect with a younger fan base? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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