Competitive Edge - Sports & Entertainment Marketing News

Walmart Uses Football for New Marketing Push With Drones

Arkansas and Missouri have a common border, which the University of Arkansas notes has a history of “disputed demarcations.”

These historical disputes turned modern-day competition eventually spurred a college football game known as the Battle Line Rivalry between the University of Arkansas and the University of Missouri.

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Discussion Questions:

  1. What is the difference between the marketing of sports and marketing through sports?
  2. Which do you think best describes this promotion from Walmart? Why?
  3. What is sponsorship?
  4. Why do brands sponsor sports, entertainment and event properties?
  5. How do you think brands determine which properties to sponsor?
  6. What is sponsorship activation?
  7. Why do you think Walmart chose to sponsor the Battle Line Rivalry game?
  8. Why do you think they chose to feature drones as part of the sponsorship?
  9. Based on information from this story, how would you describe Walmart’s activation strategy?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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