Competitive Edge - Sports & Entertainment Marketing News

MLB uniforms will have advertising beginning in the 2023 season

Major League Baseball players’ uniform sleeves will sport corporate-sponsored patches beginning next season, and decals on batting helmets could come as early as this postseason, an MLB source said Friday.

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Discussion Questions:

  1. What is sponsorship?
  2. Why do brands sponsor sports and entertainment properties?
  3. What is a jersey patch?
  4. According to your textbook (The Business of Sports & Entertainment), what is the “paradox of commercialism” and how does that concept apply to this news story?
  5. Based on information from this news story, how much could MLB teams generate in revenue from the sale of jersey patches and helmet decals?
  6. Why do you think MLB has waited this long to allow the sale of jersey advertising on team uniforms?
  7. Do you think the size of the decals on batting helmets will matter? Why or why not?
  8. How do you think fans will respond to the new advertising?
  9. What types of brands might be interested in a MLB sponsorship?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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