Competitive Edge - Sports & Entertainment Marketing News

EA loses $20 billion video game franchise over licensing spat

FIFA, one of the most popular video game franchises, will be renamed EA Sports FC after the game’s publisher, Electronic Arts Inc., failed to reach a new licensing agreement with the world soccer governing body of the same name.

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Discussion Questions:

  1. What is licensing?
  2. Why is licensing important to a sports or entertainment brand like FIFA?
  3. Why is licensing important to a consumer products company like EA Sports?
  4. Why do you think a license with FIFA was especially important to EA Sports?
  5. In this case, which company was the licensee?
  6. Which company was the licensor?
  7. Why do you think the two organizations did not renew the license for EA’s FIFA soccer game?
  8. Why will it be renamed?
  9. Will EA be able to continue to use the names of popular teams and players in the game? Why or why not?
  10. Do you think either organization will regret not coming to terms? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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