Competitive Edge - Sports & Entertainment Marketing News

You Can Now Shop Lizzo’s Personalized Grocery List on Instacart—See What Made the Cut

Instacart has retained Grammy winner Lizzo as the face of its biggest brand campaign to date to introduce Carts, an in-app experience that will enable pop culture personalities, retailers and online creators to share shoppable, curated content.

Click here to read the story at

Discussion Questions:

  1. What is celebrity endorsement?
  2. Why do you think brands pay athletes and celebrities to endorse their products and services?
  3. How do you think they decide which athletes or celebrities to endorse the brand?
  4. Why do you think Instacart chose Lizzo?
  5. Describe how Lizzo is helping to promote Instacart, based on what you learned in this news story.
  6. What is positioning?
  7. What is repositioning?
  8. How might this story represent an example of repositioning?
  9. What is a slogan or tagline?
  10. Why do brands use them as part of their ad strategies?
  11. What is the name of this campaign?
  12. How might that communicate Instacart’s positioning strategy to consumers?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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