Competitive Edge - Sports & Entertainment Marketing News

New Super League CEO warns ‘project is alive’

The Super League project is “very much alive” according to Bernd Reichart, the new CEO of A22 Sports Management, the company promoting the revamped plan.

Click here to read the story at

Discussion Questions:

  1. What is the “Super League”?
  2. Why was the Super League so controversial?
  3. What does it mean that the project is “very much alive” as discussed in this news story?
  4. What is publicity?
  5. What type of publicity has the Super League generated?
  6. Who are soccer’s (football) governing bodies?
  7. Why are they against the creation of the Super League?
  8. How do you think fans feel about the possibility of a Super League?
  9. What is the FIFA World Cup?
  10. Why do you think the news about the Super League project being “alive” is coming out just before the World Cup?
  11. How might the World Cup and coverage of the event impact the future of the Super League? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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