Competitive Edge - Sports & Entertainment Marketing News

U.S. Grand Prix could hit half-a-million fans attendance next year, says COTA boss

The Circuit of The Americas welcomed a three-day crowd of 440,000 for the United States Grand Prix, making it a new race weekend record for F1.

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Discussion Questions:

  1. What is Formula1?
  2. What is the U.S. Grand Prix?
  3. What is fandom?
  4. How would you describe the international fandom of F1 and Grand Prix events?
  5. Why do you think F1 is growing in popularity among Americans?
  6. What is publicity?
  7. How much do you think the success of F1’s series on Netflix help to boost its popularity in the United States?
  8. What is competition for the entertainment dollar?
  9. How might the growth of F1 in the U.S. represent the concept of competition for the entertainment dollar?
  10. Who might represent direct competition to F1?
  11. Who might represent indirect competition?
  12. In your opinion, how might the popularity of F1 in the U.S. impact NASCAR?
  13. Do you think F1 will continue to grow in the United States? How big could it become?
  14. What is the difference between event management and event marketing?
  15. What challenges might Grand Prix event management professionals face when hosting an event, particular with the number of those attending increasing significantly each year?
  16. How do you think Grand Prix event marketing professionals approach the marketing of a U.S. event as F1 continues to grow?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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