Competitive Edge - Sports & Entertainment Marketing News

Pepsi Zero Sugar NHL Goalie Challenge launches today

The Pepsi Zero Sugar NHL Goalie Challenge was released by the NHL on Thursday.

The first contest night of the new interactive game will be Jan. 17, and the weekly contest will allow NHL fans to showcase their knowledge by choosing a goalie for three different categories (wins, goals against, saves) from the NHL games played that day.

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Discussion Questions:

  1. What is digital marketing?
  2. What is gamification?
  3. Why do you think gamification is such a popular marketing strategy in the sports and entertainment industry?
  4. What is fan engagement?
  5. How might gamification help to boost levels of fan engagement?
  6. Why might that be important?
  7. What is promotion?
  8. What are the different forms of promotion?
  9. Based on information from this story, describe this NHL promotion from Pepsi.
  10. What do you think Pepsi hopes to accomplish with this promotion?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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