Competitive Edge - Sports & Entertainment Marketing News

Crocs release limited edition NBA All-Star version of their iconic footwear

Special NBA All-Star Crocs have been released ahead of the 2023 exhibition which takes place on 19th February. There are two versions of the famous clog – let’s take a look at them.

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Discussion Questions:

  1. What is licensing?
  2. Why is licensing important to the NBA?
  3. Why do you think Crocs would want to release an officially licensed NBA edition of their footwear?
  4. Why do you think the collection is tied to this year’s NBA All-Star game and not just the regular season?
  5. In this case, who is the licensor?
  6. Who is the licensee?
  7. Why do you think these are being marketed as a limited edition product?
  8. What is supply and demand?
  9. What is the marketing mix?
  10. What is price and why is it an important component of the marketing mix?
  11. How does supply and demand impact price?
  12. How might limited edition products illustrate the concept of supply and demand?
  13. How much are the NBA All-Star Crocs?
  14. Why do you think they are more expensive than most Crocs products?
  15. Do you think demand will by high for NBA All-Star Crocs?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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