Competitive Edge - Sports & Entertainment Marketing News

Adidas puts fresh foot forward with global campaign honoring Trefoil icon

Adidas Originals rolled out a new global brand platform, “We Gave the World an Original. You Gave Us a Thousand Back,” that pays homage to the Trefoil iconography that’s been used in its marketing and products for over 50 years, according to a press release.

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Discussion Questions:

  1. What is a brand?
  2. What is brand image?
  3. When you think of Adidas, what do you think of?
  4. How would you describe the Adidas Originals brand?
  5. What is a press release?
  6. Why do you think the press release is such an important communications tool in the business of sports and entertainment?
  7. A link to this press release from Adidas is included above. What information is the brand communicating to consumers in the press release?
  8. What is a brand campaign?
  9. What is a slogan?
  10. How is a slogan different from a tagline?
  11. What is the slogan that Adidas is using for this campaign?
  12. What message do you think Adidas is hoping to send to consumers with this campaign?
  13. What is nostalgia marketing?
  14. How might this story represent an example?
  15. Why do you think nostalgia marketing is such a popular industry trend right now?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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