Competitive Edge - Sports & Entertainment Marketing News

Skechers Basketball Officially Announces Its Entry Into the NBA

Just in time for the start of the NBA season, the global award-winning brand Skechers hits the hardwood with its inaugural line of technical basketball shoes that offer elite performance and all-star quality for every level of athlete.

Click here to read the story at

Discussion Questions:

  1. What is a product category as it relates to footwear?
  2. What is a product line?
  3. How might Skechers basketball represent an example of a product category?
  4. How might its basketball shoes represent a product line?
  5. What is a marketing plan?
  6. Why might a marketing plan be important to Skechers as they introduce a new basketball sneaker?
  7. What is a SWOT analysis?
  8. What might a SWOT analysis look like for Skechers as they launch the new basketball line?
  9. What is product endorsement?
  10. Why do you think endorsement is important in the footwear industry?
  11. According to this news story, which NBA players are endorsing the new Skechers basketball shoes?
  12. Why is that important to Skechers?
  13. How do you think the brand chose to partner with those particular players?
  14. Do you think Skechers will succeed in the basketball market? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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