Competitive Edge - Sports & Entertainment Marketing News

NFL 2023: Top 10 Business of Football Stories of the Year

As I always say, the games are just the storefront of the NFL; the real work is done behind, around and inside the games. And while the games occur during five months each year, the business of the NFL inexorably marches on, in-season and offseason, with never-ending issues.

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Discussion Questions:

  1. You often hear athletes or coaches refer to sports “as a business.” How does this story provide an example of the NFL as a business?
  2. Why is that an important concept to understand for a high school sports and entertainment marketing or management student?
  3. What is fandom?
  4. How does the concept of fandom apply to the NFL? What about to Taylor Swift?
  5. How do you think the Taylor Swift and Travis Kelce storyline has impacted the business of the NFL this year?
  6. Aaron Rodgers has not played this year after an injury that occured in the team’s first game this season. What does that have to do with business?
  7. What did the NFL do with Amazon this year on Black Friday?
  8. Why is that significant and how might that impact the future of the NFL from a business perspective?
  9. What is a profit? What is an expense?
  10. What do you think a NFL team’s biggest expense is? How does the market for star quarterback’s impact a team’s bottom line?
  11. Why do you think NFL teams are worth so much money?
  12. What factors might influence the value of a professional sports team?
  13. According to this story, what team was sold for more than $6 billion last year?
  14. Which two teams are getting new stadiums?
  15. What is the difference between public stadium funding and private?
  16. Given that NFL teams are a for-profit business, why do you think they receive public funding to pay for new stadiums?
  17. How might new stadiums help them to make more money?
  18. Why do you think the league plays games in London and Germany?
  19. How might reaching more fans around the globe impact the business of the NFL?
  20. According to this story, where which international market will be a new site for a regular season NFL game in 2024?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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