Competitive Edge - Sports & Entertainment Marketing News

Arizona Diamondbacks Going Viral For the World’s Most Insane Ticket Offer

The Arizona Diamondbacks are running a promotion where you can get tickets to every single home game in 2024 for just $299??

Click here to read the story at

Discussion Questions:

  1. What is the marketing mix?
  2. How does this story provide an example of price?
  3. How does it provide an example of promotion?
  4. How might it provide an example of product?
  5. Why are ticket sales important to a Major League Baseball team?
  6. Can you think of any other examples of ticket sales promotions you have seen from a sports team?
  7. How do promotions help a team to sell more tickets?
  8. What is ticket inventory?
  9. What does this promotion tell you about demand for Diamondbacks tickets and the team’s ticket inventory?
  10. Why do you think the team has certain terms associated with this promotion like not allowing tickets to be resold?
  11. Do you think more teams will offer a similar promotion if this proves to be a success for Arizona? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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