Competitive Edge - Sports & Entertainment Marketing News

ESPN’s NFL Booth Jackets Give Nike $2M in Free Publicity

In an NFL playoffs full of streaming debuts and record ratings, those who watched the Baltimore Ravens beat the Houston Texans last Saturday may have noticed another notable first: ESPN anchors Troy Aikman and Joe Buck sporting matching Nike jackets.

Click here to read the story at

Discussion Questions:

  1. What is product placement?
  2. Where do product placements occur?
  3. How might a business or brand benefit from product placement?
  4. Does that explain why some businesses and brands pay for product placement?
  5. Is all product placement paid? Why or why not?
  6. According to this story, did Nike pay to have ESPN anchors wearing their product in the NFL playoffs broadcast from last weekend?
  7. How did Nike benefit from the product placement, according to information from this news story?
  8. What is ambush marketing?
  9. Is ambush marketing legal?
  10. Is it ethical?
  11. Do you think this is an example of ambush marketing? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors