Competitive Edge - Sports & Entertainment Marketing News

Loyola Marymount Cuts Sports Due To NIL Worries

Name, Image and Likeness is supposed to be a boon to student-athletes financially. And, in many cases, it has helped. But it’s also coming at a cost for some athletic programs.

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Discussion Questions:

  1. What is NIL?
  2. How has NIL changed college sports?
  3. What is a “collective” as it relates to NIL?
  4. Why would boosters establish a collective for the school?
  5. Why might it be harder for a program like LMU to fundraise than a program like Alabama, Michigan, or Texas?
  6. In your opinion, has it had a positive impact on college sports? Why or why not?
  7. According to this news story, Loyola Marymount is cutting six sports after this athletic year. What are they?
  8. What is the reason the school cited for cutting those sports?
  9. What message might that send about how concerned LMU is about the changing landscape of college sports?
  10. Do you think more schools might follow suit? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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