Competitive Edge - Sports & Entertainment Marketing News

M&M’s returns to Super Bowl after controversy-courting stunt

Mars flagship candy brand M&M’s will return to the Super Bowl with a new spot that will air during the first commercial break in the first quarter of the game on Feb. 11, 2024, according to a press release.

Click here to read the story at

Discussion Questions:

  1. What is a press release?
  2. Why are press releases an important in sports and entertainment?
  3. What type of company is Mars?
  4. According to this story, what information is Mars communicating to consumers with this press release?
  5. Why do you think Mars wants consumers to know that M&M’s will have a Super Bowl ad before it airs during the big game?
  6. What is a publicity stunt?
  7. Why do businesses and brands engage in publicity stunts?
  8. What was the publicity stunt that Mars launched during last year’s Super Bowl?
  9. Given the controversy that followed, why might Mars want to M&M’s to have a presence around this year’s Super Bowl?
  10. Based on information in this story, which other brands have already announced Super Bowl advertising plans?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors