Competitive Edge - Sports & Entertainment Marketing News

Warner Bros. teams with Snapchat for AR ‘Dune: Part Two’ campaign

Ahead of the release of “Dune: Part Two,” Warner Bros. is looking to drum up excitement via Snapchat, a platform that could help the company win over the key younger demographic.

Click here to read the story at

Discussion Questions:

  1. Why do studios launch marketing campaigns prior to the release of new films?
  2. Have you seen any promotions or marketing around ‘Dune: Part Two’?
  3. What is digital marketing?
  4. Why is digital marketing an important part of a movie marketing campaign?
  5. What is AR?
  6. How does AR provide an example of digital marketing?
  7. Based on what you learned from this news story, describe this digital marketing campaign from Warner Bros. for the upcoming ‘Dune’ sequel.
  8. Why would Warner Bros. team up with Snapchat?
  9. What is a target market?
  10. What demographic might a Snapchat promotion help Warner Bros. to reach?
  11. Why is that demographic important to the success of this film at the box office?
  12. How might Snapchat benefit from this promotion? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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