Competitive Edge - Sports & Entertainment Marketing News

Could there be virtual fans in the seats at upcoming NBA games? (CE)


If NBA games resume this season — and possibly into the start of next season — there will be no live fans in attendance at the games. However, there could be virtual fans. The league is looking into this, according to a couple of recent statements, including one from the Bucks’ Chief Marketing Officer.

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Discussion Questions:

  1. What is revenue?
  2. Why do you think the NBA still wants to play games even if fans cannot be in attendance?
  3. In addition to ticket sales, how do NBA teams generate revenue?
  4. Why do you think the NBA (and other leagues) might want to create the illusion of fans in stadiums during broadcasts?
  5. In your opinion, would having virtual fans in the stands during broadcasts of sporting events improve the viewing experience for fans? Why or why not?
Chris Lindauer
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.