Competitive Edge - Sports & Entertainment Marketing News

Ford ‘brilliantly’ steals spotlight from GM Super Bowl ad in Twitter battle

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The crosstown rivals have accidentally created an international Twitter fight.

General Motors paid for a 60-second Super Bowl ad.

Ford Motor Co. hijacked the buzz.

On the @GM Twitter page, it says: “Norway is crushing us at EVs. That’s crazy. We have to do better. Are you in? #EVerybodyIn #NoWayNorway”

Click here to read the story at freep.com.

Discussion Questions:

  1. What is positioning?
  2. How do you think GM is hoping to position their product with the Will Ferrell Super Bowl commercial?
  3. Why do you think they are investing in that positioning strategy?
  4. What is a target market?
  5. Who might represent the target audience for GM with this ad campaign? How about Ford with their response to GM’s ad on Twitter?
  6. What is competition?
  7. Are GM and Ford direct competitors or indirect competitors?
  8. How does competition impact you as a consumer?
  9. How can social media impact a brand’s marketing efforts?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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