Competitive Edge - Sports & Entertainment Marketing News

Report: NBA relaxes sponsorship restrictions to help teams limit losses

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ESPN reported last week that North America’s premier basketball league saw its revenues for the 2019/20 season fall by ten per cent to US$8.3 billion. Losses related to ticketing alone amounted to US$800 million and it remains unclear whether fans will be able to attend games from the start of the 2020/21 campaign.

Click here to read the story from sportspromedia.com.

Discussion Questions:

  1. What is revenue?
  2. Why is revenue important to NBA teams?
  3. How has the pandemic impacted NBA teams and their ability to generate revenue?
  4. Why do you think the NBA has restrictions on some sponsorship categories?
  5. What is one example of a sponsorship category that has typically been a restriction for NBA teams that now represents a revenue opportunity?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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