Competitive Edge - Sports & Entertainment Marketing News

NFL Franchises Submit International Marketing Plans

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Last month, NFL teams were able to submit proposals for co-marketing pacts with clubs in international markets independent of the league for the very first time.

Click here to read the story at barrettsportsmedia.com.

Discussion Questions:

  1. What is a global product?
  2. Do you think the NFL is a global product? Why or why not?
  3. What is market segmentation?
  4. What are the various ways a business could segment the market?
  5. What is geographic segmentation?
  6. Do you think this story represents an example? Why or why not?
  7. Why would individual NFL teams be interested in marketing to fans internationally?
  8. According to this story, which international market has the most NFL fans?
  9. According to this story, which international market are NFL teams most interested in? Why might that be?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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