Marketing Currents - Business and Marketing Current Events

Louis Vuitton, Puma dress up for TikTok Fashion Month

TikTok’s series of livestreams aims to highlight the social video app as a hub for showing off fashions, which has been the domain of rival app Instagram for the past decade. By offering exclusive programming with brands like Louis Vuitton and Puma, TikTok can build its audience of fashion buffs while demonstrating how brands can reach a younger audience whose growing spending power will shape the industry for years. 

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Questions for Classroom Discussion

  1. What is New York Fashion Week? How might the event look a little differently this year amid the pandemic?
  2. What is TikTok Fashion Month?
  3. Why do you think New York Fashion Week and TikTok’s Fashion Month might be important to brands and retailers?
  4. According to this story, who is TikTok targeting with their Fashion Month programming?
  5. Based on information from this story, describe how Louis Vitton and Puma will be involved with TikTok’s Fashion Month.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.