Marketing Currents - Business and Marketing Current Events

Impossible Foods eyes meat eaters in first national ad push

Impossible Foods seeks to tap into the greater availability of its products with an integrated, TV-focused campaign that demonstrates how its plant-based foods help consumers avoid the environmental effects of livestock without compromising on taste, nutrition, convenience or family traditions, according to CEO and founder Dr. Patrick O. Brown.

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Discussion Questions:

  1. What is a target market?
  2. Why do you think Impossible Foods would target meat eaters?
  3. What is advertising?
  4. Why do companies advertise?
  5. What are the different forms of advertising?
  6. According to information from this news story, what type of advertising is Impossible Foods focusing on for this campaign? Why do you think that might be?
  7. What is a tagline?
  8. What is the tagline for this campaign?
  9. Why do you think Impossible Foods chose this tagline?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.