Marketing Currents - Business and Marketing Current Events

Will a virtual quick serve restaurant drive Pepsi’s cola sales?

Pepsi has debuted a virtual quick service restaurant concept that seeks to pair the brand’s colas with a variety of complementary foods, such as burgers, chicken sandwiches and ribs.

Click here to read the story at

Discussion Questions:

  1. What is a quick service restaurant?
  2. What is distribution?
  3. Why do you think quick service restaurants are important to Pepsi?
  4. Why is Pepsi introducing a virtual quick service restaurant? According to the story, what is the name of the restaurant?
  5. What are sales?
  6. Why are sales important to Pepsi?
  7. How might the virtual restaurant concept help to drive sales of Pepsi products?
  8. Why do you think Pepsi only opened the the virtual restaurants in a few select locations?
  9. How do you think they determined those locations and why?
  10. Would you personally ever visit a virtual Pepsi restaurant location? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.