Marketing Currents - Business and Marketing Current Events

A ‘Metaverse’ Of Questions: What’s Behind Facebook’s Rebranding?

Earlier this week rumors circulated that Facebook was planning to change its company name next week as it focuses on building a “metaverse.” The name change could be formally announced at the social network’s annual Connect conference on October 28, or sooner. Reports online suggest it is meant to signal that Facebook is more than just a social media platform – much the way Amazon evolved from an online book retailer.

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Discussion Questions:

  1. What is ‘metaverse’?
  2. Why might marketers be interested in the opportunities the ‘metaverse’ might provide to help reach and connect with consumers?
  3. What is branding?
  4. What is rebranding?
  5. Do you think there is a risk associated with a rebrand? Why or why not?
  6. What is publicity?
  7. How does negative publicity impact a business?
  8. If the rumors are true, why would Facebook be interested in a rebrand?
  9. Do you think that might be a risky strategy for them? Why or why not?
  10. How might a Facebook rebrand impact consumers?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.